魚池鄉農會
企業官網：魚池鄉農會
企業影片：魚池鄉農會
企業介紹：
魚池鄉位於台灣南投縣中部，山明水秀， 景色如畫，氣候溫和，鄉內觀光資源豐富，有太平洋西岸最大的淡水湖－日月潭，以及九族文化村兩大觀光景點；大觀、明湖 、明潭三處水力發電廠，均靠日月潭之水力發電，是南投縣重要觀光重鎮之一。
魚池鄉是一個典型的農業鄉鎮，全鄉海拔介於500到2200公尺之間，年平均溫度攝氏20度，夏季涼爽宜人。魚池鄉農會自1915年設立至今，已經超過一世紀。
魚池鄉自1930年代，先民即開始種植大葉種茶樹，發展紅茶產業，期間曾經飄揚過海揚名國際。台灣光復後民國1960─1970年代，紅茶是外銷農產品主力之一。當時台灣紅茶種植面積1800多公頃中，魚池茶區就佔了1,700多公頃，可見當時魚池鄉紅茶產業的盛況。
進入21世紀之後，在魚池鄉各界的努力下推動紅茶產業的升級進化，讓「日月潭紅茶」重新獲得國內外消費者的肯定青睞。至2017年底，紅茶復耕及新種植面積已達600多公頃，紅茶產業已是魚池鄉現在及未來最重要的產業。
Yuchi Township is located in the central part of Nantou County, Taiwan. Renowned for its mild climate and picturesque, breathtaking landscapes, the township is rich in tourism resources. It boasts two major world-class attractions: Sun Moon Lake, the largest freshwater lake on the western coast of the Pacific, and the Formosan Aboriginal Culture Village. Additionally, the Daguan, Minghu, and Mingtan hydroelectric power plants all rely on the water resources of Sun Moon Lake for power generation, making the township one of the most critical tourism hubs in Nantou County.Yuchi is a quintessential agricultural township, with altitudes ranging from 500 to 2,200 meters above sea level and an average annual temperature of 20 degrees Celsius, providing cool and pleasant summers. The Yuchi Township Farmers’ Association has been established since 1915, serving the local community for over a century.The roots of the black tea industry date back to the 1930s, when early settlers began cultivating large-leaf tea trees. During this era, Yuchi’s black tea traveled across oceans and achieved international acclaim. Following World War II, between the 1960s and 1970s, black tea became a major pillar of Taiwan’s agricultural exports. At its peak, the Yuchi tea region accounted for over 1,700 hectares of Taiwan’s total 1,800-plus hectares of black tea plantations, highlighting the extraordinary prosperity of the local tea industry at the time. Entering the 21st century, through the collaborative efforts of various sectors in Yuchi Township, the black tea industry underwent a successful upgrade and transformation. This revitalization has once again won “Sun Moon Lake Black Tea" widespread recognition and favor among both domestic and international consumers. By the end of 2017, the recultivated and newly planted area of black tea reached over 600 hectares, solidifying the black tea industry as the most vital economic driver for Yuchi Township’s present and future.
命題說明：
台日百年羈絆的永續轉型：打造以「新井耕吉郎與紅茶情緣」為核心的跨國文化、觀光與智慧產業創新交流計畫。
臺灣南投縣魚池鄉與日本群馬縣沼田市，因日治時期奉獻於臺灣紅茶產業的沼田市出身專家——「台灣紅茶之父」新井耕吉郎先生，結下了跨越世紀的深厚情緣。兩地於2025年正式締結交流合作備忘錄（MOU）。魚池鄉以生產頂級日月潭阿薩姆紅茶聞名世界，擁有深厚的茶業文化底蘊；群馬縣沼田市則擁有豐富的智慧農業、溫泉、高原美景與四季水果採摘觀光資源。
2026年永續創新黑客松號召兩地青年攜手合作，期盼透過臺日青年學子的創新思考，將這段「一杯茶、一世情」的歷史情懷，轉化為促進雙方永續觀光、學術研究、綠色生產與文化交融的具體實踐計畫，共同實踐 SDGs 永續發展目標。
Sustainable Transformation of a Century-Old Bond: Designing a Cross-Border Cultural, Tourism, and Smart Industry Innovation Exchange Plan Centered on “Arai Kokichi and the Story of Black Tea."
Yuchi Township in Nantou County, Taiwan, and Numata City in Gunma Prefecture, Japan, share a profound connection that spans over a century. This deep bond was forged by Mr. Arai Kokichi, a native of Numata City who dedicated his life to Taiwan’s black tea industry during the Japanese colonial period and is reverently known as the “Father of Taiwan Black Tea." In 2025, the two regions officially signed a Memorandum of Understanding (MOU) for exchange and cooperation. Yuchi Township is world-renowned for its premium Sun Moon Lake Assam black tea and possesses a rich tea culture heritage. Meanwhile, Numata City in Gunma Prefecture boasts abundant resources in smart agriculture, hot springs, breathtaking alpine scenery, and year-round seasonal fruit-picking tourism.The 2026 Sustainability Innovation Hackathon calls upon the youth from both regions to join forces. We look forward to the innovative thinking of Taiwanese and Japanese students to transform the historic sentiment of “A Cup of Tea, A Lifetime of Friendship" into concrete action plans. These initiatives aim to promote sustainable tourism, academic research, green production, and cultural integration between both sides, while collectively advancing the UN Sustainable Development Goals (SDGs).
命題說明
Challenge Description / Details
【背景與挑戰】 臺灣南投縣魚池鄉和日本群馬縣沼田市兩地，因歷史恩情建立了跨國連結，但隨著時代推移，正面臨以下挑戰：
1. 青年知曉度斷層：此感人故事多停留在長輩與歷史文獻中，臺日年輕一代對這段跨國羈絆缺乏共鳴與認識。
2. 交流形式待轉型：傳統官方出訪交流較難常態化，需要結合現代科技與數位創新以達成永續互動。
3. 產業面臨永續考驗：魚池茶業面臨氣候變遷與勞動力老化；沼田市也面臨觀光果園永續轉型需求。如何透過兩地技術或文化互補，提升綠色經濟效益，是一大考驗。 【參賽團隊發想方向（不限於以下範疇）】 臺灣的參賽隊伍可結合日本信州大學、新潟大學等共辦學校之資源，從以下四大面向（任選或跨域結合）提出具體可行的創新企劃：
跨國高校永續人才培育（教育/社會組）： 【評選標準重點】 除了創意性外，將特別著重「可行性（Feasibility）」、「跨國協作性（Global Collaboration）」，以及方案是否符合 SDGs 指標（如 SDGs 12 綠色消費與生產、SDGs 17 促進目標的夥伴關係）。
[Background and Challenges] Although Yuchi Township (Nantou County, Taiwan) and Numata City (Gunma Prefecture, Japan) have established a strong cross-border connection rooted in historical gratitude, they currently face the following challenges as time progresses:
數位與永續觀光創新（觀光/文化組）：
綠色茶產業與生物經濟（生產/研究組）：
「百年羈絆」聯名品牌與社群行銷（行銷/商業組）
1.Cross-Border Higher Education and Sustainable Talent Cultivation (Education & Society Track):
[Key Evaluation Criteria] In addition to creativity, special emphasis will be placed on Feasibility, Global Collaboration, and alignment with the UN Sustainable Development Goals (such as SDGs 12: Responsible Consumption and Production, and SDGs 17: Partnerships for the Goals).Generational Awareness Gap: This touching historical narrative remains confined largely to older generations and historical archives. The younger generations in both Taiwan and Japan lack emotional resonance and awareness of this cross-border bond.
2.Need for Transformation in Exchange Models: Traditional official exchange visits are difficult to institutionalize on a regular basis. There is an urgent need to integrate modern technology and digital innovation to achieve sustainable, long-term interaction.
3.Sustainability Challenges in Industries: The tea industry in Yuchi faces the impacts of climate change and an aging labor force, while Numata City confronts the necessity of sustainable transformation for its tourist orchards. Leveraging the technological or cultural complementarities of both regions to enhance green economic benefits presents a significant test.
[Challenge Tracks & Directions for Participating Teams (Not limited to the following categories)] Participating teams from Taiwan are encouraged to leverage the academic and regional resources of co-organizing institutions, such as Shinshu University and Niigata University in Japan, to propose concrete and feasible innovation proposals from the following four tracks (teams may choose one track or present a cross-disciplinary integration):
1.Digital and Sustainable Tourism Innovation (Tourism & Culture Track):
2.Green Tea Industry and Bioeconomy (Production & Research Track):
3."Century-Old Bond" Co-Branding and Social Media Marketing (Marketing & Business Track):
4.Cross-Border Higher Education and Sustainable Talent Cultivation (Education & Society Track):
[Key Evaluation Criteria] In addition to creativity, special emphasis will be placed on Feasibility, Global Collaboration, and alignment with the UN Sustainable Development Goals (such as SDGs 12: Responsible Consumption and Production, and SDGs 17: Partnerships for the Goals).
命題介紹影片：
永續智慧創新黑客松競賽 